The 8-Email Onboarding Sequence That Converts
Copy our proven email sequence template that has helped dozens of micro SaaS products turn cold signups into engaged paying customers.
Your email list is full of people who raised their hand and said 'I'm interested.' Most of them will never become customers. Not because they don't need your product. Because you're not giving them a reason to care.
The default approach - weekly newsletters about product updates - is broken. Nobody wakes up excited to read about your new dashboard feature.
What works? Transformation-focused sequences that remind people why they signed up in the first place.
The 8-Email Framework
Email 1: The Welcome (Day 0)
Subject: You're in. Here's what happens next. Don't sell. Don't feature-dump. Set expectations. Tell them exactly what they'll get from you and when. Create anticipation.
Email 2: The Quick Win (Day 1)
Subject: Get your first [result] in 10 minutes Guide them to one small victory. The faster they experience value, the more invested they become. Make it stupidly simple.
Email 3: The Vision (Day 3)
Subject: Where you could be in 30 days Paint the picture of their transformed state. Not features. Feelings. What does life look like when their problem is solved?
Email 4: The Story (Day 5)
Subject: How [Customer] went from [Before] to [After] Case study. Social proof. Let someone else do your selling. Real numbers. Real transformation. Real person they can relate to.
Email 5: The Objection Killer (Day 7)
Subject: 'I don't have time for this' Address their biggest hesitation head-on. Whatever excuse they're telling themselves, acknowledge it and dissolve it.
Email 6: The Nudge (Day 10)
Subject: Still thinking about it? Gentle reminder. Check in. Ask if they have questions. Make it easy to reply. Sometimes people just need permission to ask for help.
Email 7: The Urgency (Day 12)
Subject: Your trial ends in 2 days Deadline creates decision. Remind them what they'll lose access to. Not in a scary way - in a 'here's what you've built' way.
Email 8: The Last Chance (Day 14)
Subject: Final call: [Specific benefit] ends tonight Last opportunity. Clear CTA. One decision to make. Make it as easy as possible to say yes.
Why This Works
Notice what's missing? Feature announcements. Product updates. Company news. Nobody cares.
Every email answers one question: 'What's in it for me?' Every email moves them closer to the transformation they wanted when they signed up.
The Results
Founders who implement this sequence typically see 2-3x improvement in trial-to-paid conversion. Not because the emails are magic. Because they finally started talking about what matters to their users.
Your product is a vehicle for transformation. Your emails should be road signs pointing toward that destination.
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